Customizing skin care solutions for Naos users
Overview
Naos is the main company that makes skin care products in the beauty industry. The businesses' main brands are Bioderma and Esthederm which are mainly aimed at different age groups and solve different skincare needs. These products are only sold in pharmacies and had a loyalty service that needed to be integrated.
My Role
I was the UI designer on an Agile team with a UX Designer, 2 developers, a business analyst, a project manager, and a QA Engineer. I was responsible for determining the overall design direction of the project while collaborating with the rest of the team on ideation.
Client
Naos
Year
2019
Deliverables
User Experience
User Interface
Illustration
Animation
The Challenge
We initially started with an MVP for Bioderma (which already had an app). The main goal was to redesign the existing app. We carried out a design sprint in a week and designed a detailed prototype. We presented this prototype to the client, and it was well-received. But the client wanted to head in another direction and unite all its products under the name Naos.
The Outcome
We suggested gathering these brands as a bundled app, but the client requested the brand “Naos” to be more focused on the Turkish market. Since esthederm was only sold in pharmacies and had no other outlet, we prepared a hub where naos would be the leading brand, and users would be able to select their preferred brand through the Naos hub.
Although Bioderma was widely known as a brand, people didn't know what Naos was
Pharmacists and beauty experts who sold the products were informed to explain the brand to the consumer and show how the app works. We also added a short walkthrough explaining Naos to first-time users.
Users were able to use their loyalty points in the app
Every physical product has a code on the packaging. As a user purchases products at the store, they can activate these loyalty points in the app.

As points accumulate, users can spend their points by buying "gifts" in the app. These gifts would be delivered or received at the pharmacy by scanning a QR code
İllustrations & Animations
We've aimed for colorful and expressive figures while creating the illustration system. We've defined a color palette that expressed the brand.

We also used Lottie to export our animations. We could design long scenes that explained certain features.